The Wonders of Wildlife National Museum & Aquarium in Springfield, Missouri • Thursday, April 7, 2022

Join the celebration, experience the new AMFF gallery, and enjoy a reception dinner and auction in Johnny's honor

For the past 50 years, Johnny Morris and the company he founded have been committed to conservation and providing value to customers. Bass Pro Shops and the White River Marine Group have transformed how sportsmen relate to the outdoor product and boating markets. Through time and across brands, Morris and his business network have empowered efforts to conserve nature, promote sportsmen’s rights, and introduce new audiences to the great outdoors.

The success of Morris’s conservation efforts has been recognized in the form of awards and honors from organizations far and wide. Morris was presented with the Theodore Roosevelt Conservation Award by President George H. W. Bush during a special ceremony at the White House in 1990. He has also been awarded highest honors from such distinguished organizations as the Audubon Society, the National Wild Turkey Federation, the National Wildlife Federation, and others. Morris has been honored with appointments by three sitting U.S. presidents.

Johnny Morris’s conservation legacy, however, exists not in these honors and recognition. This legacy is best observed in the million-plus annual visitors to the Johnny Morris Wonders of Wildlife National Museum & Aquarium—each of which who leave with a reaffirmed love for nature and conservation. His legacy is most evident in cascading levels of benefit his efforts have created for current and future generations of sportsmen and -women.

The American Museum of Fly Fishing established the Heritage Award to honor and celebrate individuals and organizations whose commitment to the museum, the sport of fly fishing, and the conservation of our natural resources set standards to which we all should aspire. Johnny Morris is honored to be a part of this distinguished community.

Please contact Sam Pitcher (802-362-3300 x205) for more information.


*Award presentation delayed due to COVID-19 pandemic

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Event Information

Tuesday, October 29, 2019

The Racquet & Tennis Club of New York City

370 Park Avenue, NY, 10022

Evening Schedule:

5:30 PM: Leadership Circle cocktail reception

6:15 PM: General cocktail reception

7:00 PM: Dinner and live auction with auctioneer Nick Dawes

8:00 PM: Award presentation

Guest Speaker

Johnny Morris
Founder & CEO, Bass Pro Shops
Founder, The Wonders of Wildlife National Aquarium and Museum

Event Committee

Lauren Gay
Gary Grant
David Jones
Karen Kaplan
Martin MacDonald
Andrew Ward

About the Honoree

President Jimmy Carter is a skilled fly fisherman and fly tier, known for his extensive angling library. He is an admired conservation proponent and was responsible for the passage of the Alaska National Interest Lands Conservation Act in 1980, which protects more than 150 million acres of wild lands and scenic rivers. He and his wife, Rosalynn, have fished throughout the world and The Carter Presidential Library devoted an exhibit to the sport. The Carter Center, established in 1982 in partnership with Emory University, is committed to advancing human rights and alleviating unnecessary human suffering. President Carter became a Nobel Laureate in 2002 “for his decades of untiring effort to find peaceful solutions to international conflicts, to advance democracy and human rights, and to promote economic and social development.”

Purchase Tickets

Tickets for this event are now available. To purchase please click the link below or contact Samantha Pitcher for more information.

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